Bright White is our best selling shampoo, for the simple reason that it does exactly what it says, and is also one of the best-reviewed products as can be seen below. Contains a colour enhancer to help brighten the coat whilst removing stains and odours. It does not contain any harmful chemicals or bleach. Contains natural coconut oil will add conditioner to the coat and skin and reduce dandruff. Ideal for Bichons, Westies & Poodles. It’s deep cleaning and has a mild coconut fragrance.